Vendor Programs /
Marketing Manual
Royal Buying Group, Inc. provides to its retailers an annual vendor program booklet to introduce programs, promotions, and merchandising techniques on products and services from all participating vendors. The booklet is organized by category in order to provide the member with structured and consistent information; communicating all elements of annual vendor programs.
"The Competitive Edge"
Royal Buying Group, Inc. communicates to its retailers each month through it’s monthly publication, “The Competitive Edge”. This publication keeps retailers fully informed of new programs, promotional specials and seasonal opportunities. Royal Buying Group’s account representatives call each of our retailers monthly; reviewing the content of “The Competitive Edge” to ensure that the member is informed of all promotions and performs pre-book orders selection activities. Royal Buying Group then communicates the retailers’ orders to the retailers’ primary wholesaler.
Ad Placement Opportunities
Category Focus Pages
Front Cover
Inside Cover |
You provide the artwork or RBG can create marketing pieces at a nominal cost. |